Whether you are a blogger or a new webmaster in the online world, you may have come across Google AdSense or one of its advertisements while visiting a website. Simply put, Google AdSense is a "cost-per-click" (CPC) advertising program that allows people to put up advertisements on their websites. It is one of the standard ways to monetise a website or blog.
About Google AdSenseAs the name suggests, it is owned by the internet giant Google and generates a large part of its income. Website owners that wish to participate in the Google AdSense programs are called Publishers. AdSense is a platform for these publishers to show Google advertisements and earn a portion of the fee paid by the advertisers, who have their very own service called Google Adwords.
How it worksThere are two ways to earn money with AdSense::
1)Impressions- this is the number of page views of the blog or website containing ads. It is also known as EPC(earnings per click)
2)Clicks- this is the number of people that have clicked on the ads. Also known as CPC(cost per click).
As of Feb 2015, AdSense publishers receive 68% of the click cost, and Google keeps 32%. For example, if an advertiser $1 for every click on his ads, then the publisher earns $0.68 and Google $0.32. CPC’s pay more than EPC’s usually do.
However, to become a part of this arrangement, you will need to complete an application process and create an AdSense account. It is usually associated with your Google account, just like your YouTube, Instagram etc. Before your application is accepted, Google will need to check that your website complies with the AdSense guidelines. It does this by sending you a piece of code that you will need to add to your website, enabling Google crawlers to access your content and verify it for any discrepancies. In case any are found, your application will not be approved pending removal of the questionable material.
Once you are a fully approved publisher, AdSense advertisements will begin to show, and your website will be eligible for monetisation, which brings us to the next part. Once your clicks start coming in, you need to enter your payment information to receive the money. You can either link your bank account for a direct deposit or opt for to receive a paper check. Also, keep in mind that Google verifies your postal address by sending you an envelope with a confirmation code so make sure you provide the correct details.
Other InformationOnce you are a verified AdSense publisher, you can showcase a maximum of 3 AdSense units on any given webpage. Ads can be placed according to the publisher's convenience as long as they can be seen by the website visitors and don't breach any "google webmaster quality" guidelines. Also, while Google will try and show ads on your webpage that is relevant to the content on it, you can choose what type of ads to show, if you choose to. You can login to your dashboard with your AdSense account and visit the "Allow and Block Ads" page. Finally, though you may be tempted to, never click on your ads yourself or ask your family or friends. Google pretty much knows everything, and if they figure it out, you will be banned from AdSense and your website blacklisted for ads.